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Abstract
In present time of communication plays an important role in all walks as
life. Communication has been considered as potential agency for development of
people primarily because their reach is very wide. The development of any
person, District, State or Country depends upon communication development in
any filed weather it is Social, Politicical, Economical or Educational cannot
be thought without communication. It is
catalytic agent that motivation people to take right decision at the
right.Commnnication technology the direction of social change; change in
society can take place without communication.
Effectiveness of communication:
1. Effect of sense on learning
The researchers shows that there is one percent learning through taste,
1.5 % through touch ,3.5 % through
small, 11% through hearing and 8.3
through Sign.
2. Retention
The research shows
that there is 10 % retention of what we read, 20% of what we hear, 30% of what
bee see, 50% what we see and hear, 70%
of what we says as we talk and 90%
what we say as we do a thing.
For rural women information is power, it helps them to achieve economic
and social well being in the sense that one who knows has fewer children,
drinks safe water or makes the water safe looks after home and children more
efficiently has better family relations and so on. And as the information
revolution continues, the technologies become part of their lifestyle thus
making them more modern. A modern rural women is the one who is communication
“rich” or communication “have”. Though communication and modernization are
complex goals, they need careful calibration and constant monitoring of the
variable feedback processes yet the communications important link with
modernization cannot be denied. Present study was undertaken with the following
Objectives
1. To study the extent to which communication means effect women in the
modern era.
2. To study that which communication means are mostly used and preferred by
women.
3. To study the purpose behind use of different communication means by
women.
4. To study the positive and negative effects of communication means.
Methodology
The selected two
area of Varanasi District fist area of Bhalupur and second Girls hostel (SNPG
and Triveni) B.H.U .the data was collected by using a random sampling method
was used to draw representative sample of the respondents in this study. Survey
was conducted by questionnaire cum interview method .In this investigation,
their had been selected 100 women respondents of.
Result and Discussion
The findings of
the study were discussed under following points.
1. Socio –economic background information of the respondents.
2. Distribution of respondents according to their likeness of
communication.
3. Distribution of respondents according to source of getting information.
4. Distribution of respondents according to programme on which they like to
discuss.
5. Distribution of respondents according to their opinion of the most
effective mass of communication.
6. Distribution of respondents according to the effect of women oriented
serials on the image of women.
7. Distribution of respondents according to the opinion whether
communication means have increased craze of western culture among women.
8.
Characteristics | Categories | Frequency of respondents(N=100) Women | Percentage(%) |
AGE- | 23-30 | 54 | 54 |
| 31-35 | 22 | 22 |
| 36-40 | 24 | 24 |
RELIGION | Hindu | 65 | 65 |
| Muslim | 15 | 15 |
| Christian | 10 | 10 |
| Others | 10 | 10 |
Education | Illiciterate | 4 | 4 |
| Primary | 6 | 6 |
| Middle school | 6 | 6 |
| High school | 10 | 10 |
| Intermediate | 20 | 20 |
| Graduate | 18 | 18 |
| Above graduate | 36 | 36 |
Occupation | Service | 14 | 14 |
| Business | 08 | 08 |
| House wife | 42 | 42 |
| Student | 36 | 36 |
Table no. 1 Indicate that nearly maximum responded (54%) were in the age
group 20 year to 30 years. The data also reveals an important finding that respondents
(42%) were housewife, student (36%), and business working women only (8%). The
religion (65%), Hindu respondents. Literacy level the highest (36%) Above
graduate.
Distribution of respondents according to their
Preference for various communication means:
S. No. | Communication means | Number of Respondents | Percentage (%) |
1 | TV and Cinema | 44 | 44 |
2 | Radio | 10 | 10 |
3 | Computer | 12 | 12 |
4 | Print Media | 12 | 12 |
5 | All of above | 22 | 22 |
| Total | 100 | 100 |
The table no.2. Indicates that maximum 44% of respondents like to see TV
and cinema. 12% of respondents like to read print media and 12% of respondents
like to use computer, 10% of respondents like to listen to radio and 22% of
respondents like all of above. The survey by Srivastava Archana, Kumari Sunita
(2008) also reveals that television is most liked medium of communication.
Radio holds the second place while the survey conducted by me shows that Radio
is the least liked means of communication.
Distribution of respondents according to sources of
information
S. No. | Communication means | Number of Respondents | Percentage (%) |
1 | TV, Cinema | 60 | 60 |
2 | Radio | 10 | 10 |
3 | Computer | 14 | 14 |
4 | Print Media | 16 | 16 |
| Total | 100 | 100 |
The table no.3. Reveals that maximum 60% respondents get their
information from TV, cinema. 16% of respondents get it from print media. 14% of
respondent get it from computer and 10% of them get their information from
Radio. Apart from this survey, the conducted by Mr. Bhagat and Mathur also
shows that majority of women feel that T.V. improves mental and provides
knowledge on new developments
Distribution of respondent according to their
preference for various T.V. programmes.
S.No. | Programmes | Number of Respondents | Percentage(%) |
1. | Fashion
Programmes | 4 | 4.16 |
2. | Cooking and
Interior | 8 | 8.33 |
3. | Social and
Economic Programmes | 18 | 18.75 |
4. | Educational
Programmes | 22 | 22.91 |
5. | Entertainment
Programmes | 44 | 45.83 |
| Total | 96 | 100 |
Table no. 4. To discuss any program with others, details
on the type of program discuss by them with others.
shows that
4.16% of respondent like to discuss fashion programmes with others. 8.33% like
to discuss cooking and interior decoration programmes, 18.75% like to discuss social
and economic programmes, 22.19% like to discuss educational programmes. Maximum
45.83% of respondent like to discuss entertainment programmes with others.
Distribution of respondents according to their
opinion regarding most effective means of communication.
S. No. | Communication means | Number of respondents | Percentage (%) |
1. | TV | 40 | 40 |
2. | Radio | 16 | 16 |
3. | Newspaper | 32 | 32 |
4. | Computer | 12 | 12 |
| Total | 100 | 100 |
Table no. 5. shows that maximum 40% of respondents had opinion that TV
is the most effective means of communication. 16% favour Radio, 32% favour
Newspaper, while the least 12% of respondents favour computer.The survey
conducted Meenambigai, Ravichandran (2006) also shows that T.V. is the most
effective medium. The second most effective medium according my survey is
Newspaper while Radio is the second most effective medium according to their
survey
Distribution of respondents according to the effect
of women oriented serials on the image of women shown on T.V.
S. No. | Effect | Number of Respondents | Percentage (%) |
1. | Positive | 38 | 38 |
2. | Negative | 62 | 62 |
| Total | 100 | 100 |
Table No. 6. shows that 38% of respondents believe that women oriented
serials have positive impact on the image of women while 62% say that it has
negative impact on the image of women.
Distribution of respondents
according to their opinion regarding adoption of western culture.
S. No. | Opinion of Respondent | Number of Respondents | Percentage (%) |
1. | Yes | 72 | 72 |
2. | No | 28 | 28 |
| Total | 100 | 100 |
Table No.7.Shows that 72% of respondents had opinion that communication
means have increased craze of western culture among women while 28% of
respondents do no favors it. According to the survey of Ong more and more women
want to be westernized. A 25 years old girl paid more attention to how see
looked because of the well-dressed, neat and clean models in television
advertisement.
Summary and conclusion
The study reveals that the women believe that communication medium has
both positive and negative impacts. The positive impact includes increase in
awareness and gain of more confidence to come out of their houses and develop
their status in social, political, and economical fields. An important impact
was the gain of knowledge regarding rights among women. The negative aspects
are the increase in craze of western culture resulting in loss of Indian
traditions.
FurtherSuggestion
1. The presentation of vulgar and cheaper programmesme should be stopped.
These do produce pernicious effects on the vulnerable minds of youth.
2. Movies and programmesmes should be made keeping in view that it helps to remove the harsh
cultures and bad aspects of the society.
3. Extension agencies have to concentrate their attention on rural section
of society, specially on rural women.
4. Since TV has the most impact on the teenage group, so that programmesmes
should be design such that it teaches discipline and morality to them.
5. As an agenda for the 21st century the media should take up
challenge of depicting “real” images and helping the cause of women with good
development programmesme.
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